Video Marketing - GrayCode: Grow your sales 5X with Video Marketing

Video Marketing

  • Why use videos for Marketing

    52.1% increase in money spent by marketers on video .

    Visitors who view video on retail sites stay 2 Minutes longer than those who don’t .

    Increased conversion by 30% .

    68% of the Top Internet Retailers use video content .

    Increased email click through rates by 300% .

    Increases the chances of a front page google result by 53x .

    85% of customers are more likely to make a purchase after watching a product video .

    Benefits of Youtube Marketing

    You can Drive qualified Traffic to your website , better the quality of traffic you will have improved chances of conversion , lets explore few ways of how youtube can help generate traffic to your website .

    Search Engine Optimization –

    Google , binge and yahoo serve up content each time someone searches for a specific keyword . frequently one of the top results they serve is a video . When you create youtubevideos , you are automatically creating content that is highly useful for search engines .

    Also consumers these days search on google for specific keywords and when results showup , they click on video tab to see what video responses pop up .

    Video Search Optimization –

    Consumers usually search for videos to find solutions to their problems , and that’s why youtube has become 2nd most popular search engine . if you have a good and effective video done for your niche , your customers will find you and and engage with your products and services .

    Referral Traffic from Videos

    Each video that you make has a description field that allows a clickable link that can take people to your website or product page . Make sure to add your website link in the description box while uploading video on youtube .

    Referral traffic from your youtubechannel -

    Most visitors when they watch your video , they will also click on your youtube channel to see other relevant content , they will also see how many subscribers or videos you have and if theres is a link to your website .

    Referral traffic from Call to Action Overlays –

    Call to action overlays on your videos cld be very effective way of driving traffic to your website or landing page .

    Social Sharing –

    When your video is up there , visitors will share the content on their social media platform . This will generate Viral effect for your Brand / Products and Services and generate more prospects every single day .

    Subscribing to your channel –

    When people subscribe to your channel , they see your videos in their home feeds , which means the more subscribers you have , the more people are easily going to find your next video .

    Video as a General Sales Tool –

    Make your product pages more effective .make a sales related video and embed it in your sales page . This rich media has been clearly shown to improve your sales rates .

    Different Types of Videos –

    How to Videos

    Does your product support Complex Activity ? Maybe you are making a engineering tool or industrial installation , such product line requires educating your customers to give them a headstart .

    Customer Support Tool –

    Do you frequently get customer service enquiries that can be best explained with a video ? Are there commonly misunderstood aspects of your product and service ? You can make collection of customer support videos and host it on youtube. Your customers will appreciate the rich media content and you will build good rapport with them .

    Tutorials for your customers –

    Do you have a product that is challenging to learn how to use ? Maybe it’s a software , or perhaps it’s a tool or solution that has multiple steps . Creating tutorials to train your customers will add a lot of value and expand your customer base , as word by mouth you will get publicity and generate more prospects .

    Product Demonstrations –

    Do you have a product that must be seen to be believed ? Show your products in action using live action and 3D Animation for your customers to get much better feel of your product advantages . Creative Product Presentations can go a long way in creating powerful brands .

    Formal Testimonials –

    Do you have a celebrity or well known industry veteran who will speak about your product , service or company ? Testimonial videos can build good credibility around your Brand .

    Discount Offers –

    One way to boost your no of youtube subscribers is to occasionally offer a special discount or coupon exclusively through youtube . Build videos around your special offerings .

    Why will people watch your videos ?

    There are only 2 reasons why people will watch your Videos -

    Curiosity –

    First reason , people will watch video is out of curiosity , they want to see what is about to happen and have mysteries explained . You can create suspense by giving creative tag lines to your videos and then visitors wld like to know how in the videos the suspense is unfolded , they will stay till the end .

    Motivated Self-Interest –

    Learning something new – People love to learn something new , internet gives you infinite access to empower your knowledge . use videos to educate your potential customers with exciting information .

    Laughing – People enjoy humor more than anything else , design your content with lot of humor in it and people will love to share on their social media platforms , your brand will get a viral effect .

    Problem Solving – Your videos should empower people to solve their problems , consumers come to youtube to get quick fix their issues watching videos .

    Entertainment – People want Entertainment EntertainmentEntertainment , and your video should be loaded with one . Simple and to the point scripting can do the job , you need not go over the top for this .

    Make sure , when you upload your videos Title of the Video is well thought of , the opening sequence of the video is very effective to set the tone .

    The description box – this is very important for your videos to show up in searches , embed right copy with keywords and tags , also don’t forget to add your website URL .

    Driving Traffic

    Social Media Platforms –

    Your Email List –

    Email marketing is one of the most effective tool , you can generate email lists using your video .

    Product Page –

    Your ecom site’s product pages are the most vital part of selling online , and getting traffic from youtube to those pages has got to be top priority .

    Pitch Video –

    Create a pitch video for your targeted Customers , explain the benefits of your products / services and help them solve their problems and add value .

    On Video Call to Action –

    You can advertise on your video , by giving link to your website . People will click on the link on video itself .

    Channel About Tab –

    About tab on your channel is where people will get more information about you .

    Adwords –

    You can run Video Adwords from youtube , run PPC campaign to show up your videos on google listing and drive traffic to your site .

    Analytics –

    Youtube Analytics is an analytics package that you can use to evaluate the success of your efforts . The features allows you to see your results at both the channel level and individual video level . To view these feature simply click on the Video Manager option .

    Lets understand type of information you can review from these features .

    Overview -

    From the overview tab , you can view a summary of your performance and engagement metrics .

    Earnings Report –

    The earnings report provide a summary of your revenue from monetization efforts .

    Views Reports –

    The views reports are intended to provide detailed information about your viewership and your viewers behavior .

    Video Views


    Playback Locations

    Traffic Sources


    Audience Retention

    You can also check Engagement Reports and analyse following information –


    Likes and Dislikes




    Call to Action


    Google Analytics

    Google Analytics provides information for webmasters about the traffic coming to site . There is a section related to social traffic , which documents the results of youtube visitors coming to your website .


    Network Referals

    Visitor Flow




  • We got a 3D Walkthrough Video done for our Kerala Project with Graycode and it has helped us immensely to showcase our project and facilitate sales .

    Sunil Goodwin - Goodwin
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    Aakar Abhinav - Amol khair
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    Suresh - CTRLS
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    CJ - Rajesh Lifespaces
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    Alkesh - Vikas Group
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    Hari Nair - RNA
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    Shalabh Mittal - Urbanpod